The digital press has revolutionized the print label industry’s ability to print shorter label runs for beer and beverage customers without sacrificing the quality of large press runs. Previously, shorter runs were cost prohibitive on larger presses because there just weren’t enough labels produced to justify the cost.
In addition to cost savings without sacrificing quality, the digital press produces labels that stick no matter how cold, wet, bulky, or leafy the product. The digital press enables companies like Century Printing and Packaging to provide high-quality, affordable labels for the craft beer and beverage market.
Label appearance for craft, or niche beverages is critical in terms of product appeal, perceived freshness and taste. Nobody wants an inferior label that hinders the point of purchase decision and falls off, or peels when the product is cold, or wet after purchase.
Our Mark Andy Digital One press is a simple and compact resource that allows us to free up capacity on our higher output presses and produce high quality labels for beer and beverage runs with a faster turnaround ensuring the priority of your label production. The 4-color CMYK, hybrid spot with in-line flexographic and air-cooled, UV LED drying enables us to produce dynamic labels that meet industry compliance standards and exceed customer expectations.
Craft beer, beverage and small breweries produce some of the best products in the country, and they work very hard to create them, but if their labels do not meet the consumer appeal eye-test, they will never be fully discovered. Digital press labels for cold beverages are not only made to stick, they cover the end-cap, beer & beverage aisle appeal by standing out among the competition. You can have a phenomenal product, but you can lose sales to an inferior product by the competition because they have a better looking and lasting labels. You get one chance to make a first impression and a high quality label that sticks can make the difference!