Right now the Covid19 is gathering steam across the country and every day brings more news related to it. As many are working remotely they have time to strategically think about their company’s calendar and an upcoming event in late summer, fall or winter that needs to be promoted. Perhaps you are looking for a unique way to leverage your brand, organization, or product.

Special event labels are a great way to boost your brand and events. If your craft brewery is having a concert why not produce beer labels showcasing the event? If the craft brewery is hosting the event and it’s a fundraiser partnering with several different companies to sponsor and raise funds/awareness for a non-profit organization you could do a run of labels featuring the band and the organization’s information. Better yet, do an initial run of digital labels ahead of the event to promote it at the brewery and point of sale locations.

A seasoned printer with digital printing capability can produce high performing quality labels for your event. You need to work with a printer that has experience in producing quality, high-performance labels in varying amounts of pressure-sensitive and element (cold, wet) tolerant labels for beverages, tinctures, oils, etc. Digital printer technology is providing quality performance labels in large and small quantities. The digital printer is flexible, offers a quick turnaround and produces sharp imaging and logos.

Schools, churches, hospitals, service organizations, and other non-profits can include their information on the label or a scancode that could take the patron or customer to another site with more information promoting their mission.

Weddings, anniversaries, life celebrations and more personal events can benefit from custom event labels as well. A charity golf outing or tournament is another great place to promote your brand through custom labels.

You can print a QR code on your custom label and provide a link to a website for more information on an event, venue, sponsorships and other things that will increase volume. Customized labels are also an opportunity to partner, or pair with a complementary and non-competing product.

Century Printing and Packaging is a family-owned printing and packaging company specializing in custom labels through digital, flexographic and other applications. We produce labels that perform and stick.

Ben Waldrop
Century Printing & Packaging
Greer, SC 29651