Premium packaging and printing are only growing in popularity as manufacturers realize the “look and feel” of their point of sale products are as important as the quality of the product. Take a walk through a craft beer store, wine or natural food product aisles in your local, or specialty grocery, or just browse at products online. Whether it’s a food product, craft beer, home essentials, electronics, cosmetics, nutraceutical, and more manufacturers are investing in color, design, digital printing, flexible packaging, and metalized film to make their products stand out.
Market research bears out that consumers are more likely to notice premium packaging and enhanced printing before they will other products. It makes sense since every product category has so many brands to choose from compared to 10-25 years ago. The need to stand out has never been greater.
Film products continue to improve in quality and performance. Whether it’s the pressure seal, or the ability to keep a trail bar from degrading before the point of delivery/sale in terms of humidity, moisture, etc., the industry is answering the call to deliver on these dynamic and high-quality products and packaging. Metalized film has only expanded customer options.
Customer product interaction continues to grow as more manufacturers work with their printers to embed codes that can be scanned by the consumer and allow them to engage the product beyond the packaging online. The CBD and craft beer markets are taking advantage of labeling that maximizes space for an additional message and the required legal, or nutritional statements. The Story-Label™was born from innovative research and development designed to give craft brewers a way to unhinge their brand and engage the consumer beyond the limits of traditional labels. These high-performing labels are a prime example of enhanced and premium packaging that continues to grow within the industry.
Digital printing has given the industry and its customers options in terms of being able to produce shorter runs of labels without sacrificing quality and producing stunning results in relatively short turnaround times. The Digital printer can provide printed proofs straight off the press. This is ideal for customers needing just a short run of labels, or flexible packaging. For example, if your bottled water company is going to a tradeshow or has an event where you need 100 specialty labels this is ideal because there are no setup fees for a large press run and it saves time.
Another example of cutting turnaround times is the PDF proof which is the fastest and most economical way to proof a print file before going to press. The beauty of a PDF is that it can be viewed across various platforms and different size variations for the benefit of the customer.
Print and label performance has only increased as there is more research than ever going into dies, inks, and packaging that are environmentally friendly through water-based inks, and sustainable packaging.
At Century Printing & Packaging we understand the importance of shelf appeal optics when it comes to the “look and feel” of a product at the point of sale. Our flexible packaging printing and labels not only stand out but stand up to the environmental performance conditions required of them. Our goal is to produce high performing labels and flexible packaging that stick, attract, and perform. We are experienced in beer, craft beer, CBD, nutraceuticals, food-grade film, flexible packaging, and much more. Contact us today to discuss your unique needs.
Ben Waldrop, President
Century Printing and Packaging, Inc.
Greer, SC 29651