How To Distinguish Your Product & Label

Slapping a so-so label on a product is like rolling dice. You never know what you are going to get. Smart manufacturers understand the importance of killer packaging and labeling.

Your product largely determines your wrapping. If you are producing and distributing food and beverage products there are different requirements compared to dry goods, or non-food items. However, there are some principles that apply to all products.

Be intentional in your design. Just because your pencils are longer lasting, sturdier, U.S. made and better than the competition doesn’t mean you are going to move more pencils to students and office managers. Try to avoid using multiple fonts, competing graphics, or the urge to fill every big of “white space”. Let the competition confuse the consumer while you focus on simply telling what it is and why the consumer needs your version. The simplest designs are often the best and remove any doubt about what the product is, or how it is used.

Be compelling but not overwhelming. You want your package to stand out from the pack, but not in the way an ugly package-label does. Be creative and relevant to what you are selling. You wouldn’t package shampoo the same way you package beer, or a silicone lubricant. Intrigue is never bad. Having a curious consumer investigate your product on the shelf apart from others is an advantage. Why should they look, hold, grab, or read about your product versus the rest of the competition?

Packaging colors and size matter. Much has been researched concerning the human brain and color interpretation. Colors send messages and evoke different emotions. They can impact a consumer’s initial reaction to a product. For example, neutral colors like beige are calming, red is a power color, strong and denotes love/passion, yellow evokes joy, happiness, blue is calming and serene. So your colors are important and should match the product look and feel. Having the right packaging size is important. You don’t want your product to get lost in oversized packaging.

Tell consumers what the product is and how to use it. Don’t assume every potential buyer knows what your product is, or how to use it. How many times have you gotten home with a purchase and opened the package only to be disappointed with what you bought? It happens every day and when consumers are your target you need to be very clear that your all new “Periodontal Toothbrush” is for people recovering from oral gum surgery, and sensitive gums, and those consumers should be able to find it.

It’s okay to stand out from the competition, but know what’s off-limits, or a possible product killer. Don’t be afraid to be creative in your graphic, design, colors, package shape, etc. Tell your story as only you can. Sell yourself. Why should they buy/try your product? What makes you different? Tell it with colors, graphics, shapes and yes, words. Think long and hard about breaking industry standards. Pushing the envelope is fine, but burning it is going too far.

Make sure your printer understands your design and has extensive experience with label and packaging printing. Saving a buck at the expense of quality is costly. Most printers understand shelf space, product end sale position, size and market. This is what they do every day with clients. They can provide wisdom and valuable input for your product. They know how to help clients distinguish themselves from the pack.

At Century Printing and Packaging we understand the importance of labels and packaging, it’s what we do! Contact us today to discuss your printing questions, ideas, and options.

Ben Waldrop, President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

The Advantages of Hinged Labels

CBD tincture, CBD oils and nutraceuticals often have to fight for the “fine print” space to accommodate all of the legalese and important information they require for labeling. There is a lot of information on these products. Printing government requirements, industry standards coupled with standard product information that is readable is a tall order.

Hinged labels are a strong and proven solution to address these challenges. Hinged labels provide vital additional space for content. Dietary supplements like CBD Oil/Tincture are required to include:

  1. An identity statement (“dietary supplement, etc.)
  2. A net quantity of contents statement
  3. An ingredient statement
  4. A responsibility statement
  5. A nutrition statement

Additionally reputable CBD producers, growers and distributors typically include the following on their labels:

  • Batch #
  • Ingredients
  • Bottle Size
  • Serving/dosing information
  • Amount of CBD

Some states, like Indiana, now require QR codes and independent lab analysis results in addition to the information above. Label integrity and quality is extremely important whether the product is for humans, pets, etc.

These requirements require precious space on the label. Additionally, the producer, or manufacturer will include their logo, company name and other information. A single front and back label limits the copy font size and restricts the amount of information. Hinged labels provide much needed space, but they also perform and can retain their information and appearance throughout the life cycle of the product.

A hinged label provides the space you need and width. It doesn’t require two layers of paper. These labels only require one stream of paper which makes them enviro and green friendly. These labels offer unlimited color matches. You don’t have to settle for a color that’s “close” to your brand.

You can also opt for different textures. The options for a different “look and feel” are numerous:

  • Satin laminate
  • Gloss
  • Matte
  • Sparking

Craft beer labels can enjoy the benefits of extra copy space and provide the breweries story on the extra label space. The labels perform in different environmental conditions like oil, hot, cold and wet.

If your product or company is looking for a proven hinged label printer/provider we have the experience and knowledge to handle small, medium and large runs at Century Printing and Packaging. Contact us today to see how we can find a printing solution for your product.

Ben Waldrop
President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

The Multiple Stages of Label & Packaging Markets

There is huge diversity and variety in the label and packaging market. From newspaper to craft beer and distilleries to CBD oil. And all of them are viable markets. These markets can be divided into three categories:

  1. Traditional: Newspaper labels
  2. Adolescent: Craft Beer and Distilleries
  3. Emerging: CBD Oil & homeopathic products

Each one of these markets represents a progression within the label and packaging industry. Smart firms are recognizing the need to diversify and accommodate the diverse needs of multiple industries/clients.

While newspapers subscriptions are in decline nation-wide, they still provide a source of revenue and production for label companies. They continue to be a primary marketing option for various industries, products and services. Holiday ads, inserts and front page labels are still in demand. The Thanksgiving Day newspaper with Black Friday ads usually leads the pack in demand. While this traditional revenue stream is in decline it is not dead. Companies, services and manufacturers still use newspapers as an advertising stream. Be aware of opportunities with this proven industry while others are jumping ship to the next “big thing”.

Craft beer and craft distilleries offer incredible opportunities for label and printing companies to produce labels that stick despite multiple environmental factors like extreme temperatures, liquid contact and other variables affecting label adhesion and performance. New digital printing technology enables smaller, high quality labels with definition and detail that can perform in challenging conditions.

CBD oil and other products is an emerging market that is just beyond infancy. The industry is still taking baby steps in regard to research, production, packaging and regulatory agencies. CBD oil specifically needs the right label because the carrier oils can saturate the label over time and ruin a great design. Oils like avocado, olive and palm help the body process the extract power which is diluted in the oil. The oils enhance the product and allow the CBD to bond with the fat molecules within the oil. Any oil is messy and who doesn’t have a bottle in their pantry, or garage that has a label that has been mutilated over time?

At Century Printing and Packaging we have designed a single flap label that peels away and provides the important label information. The ability to provide instructions and any regulatory requirements adds value of additional space on a small package. The label is printed on white polypropylene film and laminate. The laminate coated film stays on through the life of the bottle so important dosing information will last through the product life usage.

Ben Waldrop
President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

When It Comes to Food Products Your Label Matters

Imagine having one of the best wines in Napa Valley, but the label is so bad no one ever buys the wine. Every consumer has used a product that tasted great, cleaned as promised, delivered in quality and performance, but the label, or packaging looked awful. If your label looks bad, or performs poorly, you are hurting your brand at the point of sale. Today’s labels have to be eye-catching, engaging, meticulous in graphic design, performance and appeal because there is more competition on the shelf than ever before.

All too often companies focus on product internals at the expense of externals. A top quality performing product should be the priority of capital investment, research and development, but if it’s presented in such a way that detracts from sales there is a problem. A bad label can kill a great product.

Today, anyone with a laptop can design artwork, labels and packaging, but just because you have the ability to do so doesn’t mean it is good. It’s hard to tell a client that their spouse’s graphic design is hard to reproduce in a label, match colors, etc., but printing and packaging companies worth their work owe it to the client to be honest and act in their best interest. The client has the final say, but advising a client with integrity is better than setting them up for failure. Labels and packaging have to be functional but they are also graphic art.

Artwork and graphics is not only about the ability to print on a specific surface, or match a color, but also about shelf appeal and a brand narrative. Keep in mind the story may not be the one you think you are telling because of your label design, graphics, color, etc. artwork look and feel. In other words, your design could be working against the best of intentions.

Great digital designers create websites for mobile viewing first because the majority of people are going to be viewing a particular site on a mobile device first. Label design is similar. Make sure your design, layout and colors are designed for the label size and shape instead of designing for a computer screen and trying to work backwards. It can look great on the laptop but in the transfer to the label size objects, or fonts can be off dimensionally, poor resolution, or blurry.

Also, too many details, or copy can kill a label, or packaging. Whitespace is a good thing when it is balanced with layout, color and design. The right amount of whitespace can draw the eye to the logo, or story you want to tell.

Working with a reputable and professional label printing company can help you avoid these kinds of mistakes. Images in label artwork are another potential snare. Usually high-resolution images look better than low resolution ones. Vector files (.ai, .cdr, .fh, .eps) are preferred to raster files (.jpg, .gif, .tif, .bmp) because you don’t run as much risk on definition and resolution as you do with pixelated files.

Printing companies with a professional pre-press department/team can accurately assess your proposed artwork and the printability on the substrate of the label. This can save valuable time so you are not submitting artwork that just won’t print, or look great only to have it going back and forth between the printing company and your graphic artist for changes.

At Century Printing & Packaging we have been printing labels that stick, but have great eye appeal and consistently tell your brand story. We don’t mind telling you your label sucks if it means we can help you produce something that is more appealing and a higher quality. We do labels and packaging so trust us to work with you like a partner instead of a job number.

Ben Waldrop, President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

Labels in Food Packaging Are Important

When it comes to food packaging labels matter. Labels provide helpful information for consumers considering a product. Contents, ingredients, and nutritional facts on the label provides critical information as well as meeting government, or regulatory requirements such as the FDA, etc. Labeling informs the consumer of specific dietary information like non-GMO, Certified Organic, Gluten-free, and more.

In addition to providing health and nutrition information labels serve your brand and image needs. Your label is the first line of sight for consumers whether it’s in a produce bin, or on a shelf. Point of sale appeal is vital in reaching consumers with an engaging/appealing presentation. Your point of sale presentation is not only a first impression, but one of your biggest marketing vehicles for consumers who have never purchased, or tried the product.

Label and packaging performance is critical for products that are exposed to cold, heat, or moisture. Insuring product integrity despite environmental challenges is the mark of a high quality label designed specifically to handle these factors. Product integrity is another consideration. Does your current packaging keep products fresh, dry, moist, or free from bruising as designed?

Sustainable packaging is becoming more and more important as consumers want and expect packaged goods to be recyclable, or made from renewable sources to reduce energy costs and conserve raw materials. Your package design could be preventing an entire generation of consumers from purchasing a great product that is simply held back by a perceived attitude that disregards environmental concerns. Green is the new black and consumers are more sensitive to these issues than previous generations.

Some of the best products in the marketplace fail to generate consumer traction simply because of the way they are packaged and labeled. The last thing a manufacturer, or company wants to do is put their product in unattractive and unfriendly enviro materials.

At Century Printing & Packaging we have been printing labels that stick and providing appealing packaging results for years. We want to help you sell your brand in ways that compliment your product. Labels and packaging are all we do so trust us to work with you like a partner instead of a job number.

Ben Waldrop, Presiden
Century Printing and Packaging, Inc.
Greer, SC 29651
800.344.7509