Unhinge Your Brand™ with a Story-Label™

Behind every craft beer, there is a great story. Whether it’s tied to its indigenous roots/origin and how it all got started, the type of beer (IPA, stout, lager, wheat, etc.), its community of origin, family-owned, employee-owned or how the name came about there is a story waiting to be told.

Nothing communicates or resonates with consumers and customers like a story. Every person, town, company, product, sports team, family, and friend has a story to tell. Unfortunately telling your story on a product label can be an insurmountable challenge because of space limitations. You spend a lot of money, research, time and energy developing an eye-catching label to go on a great product, but due to legal labeling requirements (nutrition information, alcohol percentage, place of origin, etc.,), you have to give up much-needed space to tell your story and promote your brand.

But what if there was a label that would meet the legal requirements for craft beer and offer twice the space to tell your story? Imagine if you could “unhinge your brand™” with a Story-Label™ and provide a personal touch for consumers. You can! Century Printing and Packaging in Greer, SC, has created such a label.

This groundbreaking innovative label provides craft breweries with more space to tell their story. Imagine a consumer sitting at home, or in a bar with your beer and being able to fold out the beer label and discover your story. For example, let’s say there was a craft brewery in Elberton, Georgia (known for its granite) called “Granite Brewing”. Their product was born out of the rich history of granite from North Georgia. It could tell the story of Elberton and the surrounding areas rich in granite promoting a strong craft beer, bold taste, and locally owned. You get the idea.

These high-quality labels perform in cold and wet conditions. Century has built a strong reputation for dependable, durable, and high performing craft beer labels, nutraceuticals, CBD oil labels, etc. The flexographic labels ensure stunning colors and graphic details of your product stand out from the competition. Because the plates are made in-house the turn around time for these cutting-edge labels is fast whether you are running a few thousand or several hundred thousand. The ink used in the process is a proven water-based product that is environmentally friendly. This is a craft beer label like no other.

The Story-Label™ is a powerful customized brand marketing tool that allows you to provide engaging content for consumers and attract a bigger following for your product. What if you could feature your employees on different labels like your Master Brewer, the owner, and their family story, or something funny? What if your craft beer has a cool brand play with a mascot like a parrot, or bulldog? You could feature the story of the mascot with unique content about your brewery.

The label is like a door on hinges. You can “unhinge your brand™” and tell your story when the consumer opens it. Imagine gathering a loyal following of your labels being collected and posted in man-caves, garages, or collected like bottle caps, or cans. Your fall (Octoberfest, Harvest) or summer seasonal brew could be promoted in a way like never before. The possibilities are endless for creating engaging content driving your brand for consumers and building a loyal following.

Ben Waldrop, President
Century Printing & Packaging
800.344.7509
Email: benw@cpandp.com

Special Event Labels

Right now the Covid19 is gathering steam across the country and every day brings more news related to it. As many are working remotely they have time to strategically think about their company’s calendar and an upcoming event in late summer, fall or winter that needs to be promoted. Perhaps you are looking for a unique way to leverage your brand, organization, or product.

Special event labels are a great way to boost your brand and events. If your craft brewery is having a concert why not produce beer labels showcasing the event? If the craft brewery is hosting the event and it’s a fundraiser partnering with several different companies to sponsor and raise funds/awareness for a non-profit organization you could do a run of labels featuring the band and the organization’s information. Better yet, do an initial run of digital labels ahead of the event to promote it at the brewery and point of sale locations.

A seasoned printer with digital printing capability can produce high performing quality labels for your event. You need to work with a printer that has experience in producing quality, high-performance labels in varying amounts of pressure-sensitive and element (cold, wet) tolerant labels for beverages, tinctures, oils, etc. Digital printer technology is providing quality performance labels in large and small quantities. The digital printer is flexible, offers a quick turnaround and produces sharp imaging and logos.

Schools, churches, hospitals, service organizations, and other non-profits can include their information on the label or a scancode that could take the patron or customer to another site with more information promoting their mission.

Weddings, anniversaries, life celebrations and more personal events can benefit from custom event labels as well. A charity golf outing or tournament is another great place to promote your brand through custom labels.

You can print a QR code on your custom label and provide a link to a website for more information on an event, venue, sponsorships and other things that will increase volume. Customized labels are also an opportunity to partner, or pair with a complementary and non-competing product.

Century Printing and Packaging is a family-owned printing and packaging company specializing in custom labels through digital, flexographic and other applications. We produce labels that perform and stick.

Ben Waldrop
President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

Your Product is Great, But Your Label SUCKS!

Imagine having one of the best wines in Napa Valley, but the label is so bad no one ever buys the wine. Every consumer has used a product that tasted great, cleaned as promised, delivered in quality and performance, but the label, or packaging looked awful. If your label looks bad, or performs poorly, you are hurting your brand at the point of sale. Today’s labels have to be eye-catching, engaging, meticulous in graphic design, performance and appeal because there is more competition on the shelf than ever before.

All too often companies focus on product internals at the expense of externals. A top quality performing product should be the priority of capital investment, research and development, but if it’s presented in such a way that detracts from sales there is a problem. A bad label can kill a great product.

Today, anyone with a laptop can design artwork, labels and packaging, but just because you have the ability to do so doesn’t mean it is good. It’s hard to tell a client that their spouse’s graphic design is hard to reproduce in a label, match colors, etc., but printing and packaging companies worth their work owe it to the client to be honest and act in their best interest. The client has the final say, but advising a client with integrity is better than setting them up for failure. Labels and packaging have to be functional but they are also graphic art.

Artwork and graphics is not only about the ability to print on a specific surface, or match a color, but also about shelf appeal and a brand narrative. Keep in mind the story may not be the one you think you are telling because of your label design, graphics, color, etc. artwork look and feel. In other words, your design could be working against the best of intentions.

Great digital designers create websites for mobile viewing first because the majority of people are going to be viewing a particular site on a mobile device first. Label design is similar. Make sure your design, layout and colors are designed for the label size and shape instead of designing for a computer screen and trying to work backwards. It can look great on the laptop but in the transfer to the label size objects, or fonts can be off dimensionally, poor resolution, or blurry.

Also, too many details, or copy can kill a label, or packaging. Whitespace is a good thing when it is balanced with layout, color and design. The right amount of whitespace can draw the eye to the logo, or story you want to tell.

Working with a reputable and professional label printing company can help you avoid these kinds of mistakes. Images in label artwork are another potential snare. Usually high-resolution images look better than low resolution ones. Vector files (.ai, .cdr, .fh, .eps) are preferred to raster files (.jpg, .gif, .tif, .bmp) because you don’t run as much risk on definition and resolution as you do with pixelated files.

Printing companies with a professional pre-press department/team can accurately assess your proposed artwork and the printability on the substrate of the label. This can save valuable time so you are not submitting artwork that just won’t print, or look great only to have it going back and forth between the printing company and your graphic artist for changes.

At Century Printing & Packaging we have been printing labels that stick, but have great eye appeal and consistently tell your brand story. We don’t mind telling you your label sucks if it means we can help you produce something that is more appealing and a higher quality. We do labels and packaging so trust us to work with you like a partner instead of a job number.

Ben Waldrop, President Century Printing & Packaging
Greer, SC 29651
800.344.7509

Coronavirus & Printing Labels

Our smartphones, tablets, TV’s, social media and the Internet are rolling out more stories and rumors about the coronavirus than we can absorb. At the epicenter in China, the virus has had a big impact on the label printing industry. Writing for LabelsandLabeling.com Yolanda Wang notes:

The outbreak of coronavirus pneumonia has hit China hard and is now spreading around the world. What are the implications for China’s label printing industry?

Firstly, before any company can resume work they have to demonstrate they have made preparations to prevent the spread of the epidemic. This includes providing face masks, disinfectant, sanitizer, and thermo-detectors. A serious shortage of face masks has led the price to triple in just a few weeks. All this adds to label converters’ production costs.

The second issue concerns employees. Most workers do not live locally and are heavily affected by restrictions on public transport. One label converter, Dongguan Sunway, has dispatched company buses to pick up employees directly from their homes. Even if staff do get to work, they may then face a 14-day quarantine period.

Xinxiang Honglian Printing, located in Henan province, resumed work on February 10. ‘Today, only employees with a normal body temperature, living in a place without a virus outbreak, and without travel history and contact with Hubei people, are allowed to enter our workshop,’ says Huang Changjun, general manager of Honglian. ‘This means our current production is only half what it was before the virus outbreak.’

We live in a global economy and China supplies millions of diverse goods, services, and products that were previously supplied in the States by American companies. Among them, labels and packaging. It’s understandable when you are running thousands of labels and packaging that you might seek price as the deciding factor. However, when a global pandemic disrupts supply chains, shipping, and production, companies need to make decisions that protect their bottom line and produce results on time.

American label printing and packaging companies are largely local and family-owned. They contribute to the local community’s tax base through employment and the manufacturer and sales of goods. They offer competitive pricing and produce high-performing, quality work. And they have a quick turnaround time on production and shipping in the U.S. In-country supply chain management and impeccable quality is what you will get when you use a U.S. printing and packaging company.

Hand sanitizer and disinfectant wipe producers could be in a bind as the virus continues to spread globally and in the U.S. Clear labels on products containing alcohol and other natural disinfectants need to withstand repeated usage without running, staining, or peeling. American label printing and packaging companies know how to get this done fast, within budget and with on-time shipping to the point of sale, or the distribution center.

At Century Printing and Packaging we recently had an “emergency order” for these products and were able to move fast and fulfill the order with one-day shipping. We specialize in label printing with the highest quality and standards. It’s why so many of our clients are return customers. We work with our customers seeking solutions that stick! Contact us today to ensure your product labels are done right and shipped on time!

Ben Waldrop, President
Century Printing and Packaging, Inc.
Greer, SC 29651
800.344.7509

Images: KIM HONG-JI/REUTERS Anna Earl on Unsplash

Packaging & Printing Material Changes

Does your label, or packaging material look, or feel different than it used too? Is it still performing as it has in the past with your environmentally sensitive product? Packaging and printing materials are constantly changing. Manufacturers are always tweaking to improve their products, but also to cut production or manufacturing costs. Knowing whether or not your label material has changed is important, but if you rely on your printing and packaging company to inform you of any changes you may never know.

Material changes are constant. Your product labels might have the same look and feel, but suddenly not work in the same environment as the previous production runs. The possible culprit is a material change. If your printer is unaware of the change it’s more likely you won’t know either.

Labels and packaging supplies or materials are made all over the world. In a global economy, cheaper is not always better. For example, some of the materials made in China, or other parts of the world are comprised of substances that look similar to your old label but provide a subpar performance for various reasons. Even the slightest change in adhesives can impact label performance when subjected to increased humidity, or temperatures. The last thing you need is a label that isn’t sticking to the product.

Wise are the companies and manufacturers that ask their printing and packaging suppliers about material changes. You need to know if your supplier is flexible and can adapt to the changes, or will they refuse inferior products even if they pass a “look and feel” test. Recent tariff increases have impacted the cost within the materials market as well.

High quality and dependable printing and packaging companies will also know if certain vendors or suppliers have been flagged by various state government agencies like an attorney general or secretary of state. For example, if a particular chemical has been used that is not in compliance with U.S. regulations it could create a delay in production for your printing needs.

So ask your printing and packaging provider if any materials have recently changed to their knowledge in your labels, or printing. Regularly check the performance quality of your labels. Certain car manufacturers randomly pull cars off the line to perform additional inspections to their normal post-production quality assurance. Ask your vendor to also provide a few extra labels or packages to give them a look and feel test. Also, report any labels that are underperforming to your provider as soon as you notice one. A reputable vendor will want to know asap.

At Century Printing and Packaging we talk about, plan and implement innovative ideas as it relates to printing and packaging. Call, or contact us today to see what we can do together in the new decade.

Ben & Neil Waldrop, Owners
Century Printing & Packaging
Greer, SC 29651
800.344.7509