Packaging & Printing Material Changes

Does your label, or packaging material look, or feel different than it used too? Is it still performing as it has in the past with your environmentally sensitive product? Packaging and printing materials are constantly changing. Manufacturers are always tweaking to improve their products, but also to cut production or manufacturing costs. Knowing whether or not your label material has changed is important, but if you rely on your printing and packaging company to inform you of any changes you may never know.

Material changes are constant. Your product labels might have the same look and feel, but suddenly not work in the same environment as the previous production runs. The possible culprit is a material change. If your printer is unaware of the change it’s more likely you won’t know either.

Labels and packaging supplies or materials are made all over the world. In a global economy, cheaper is not always better. For example, some of the materials made in China, or other parts of the world are comprised of substances that look similar to your old label but provide a subpar performance for various reasons. Even the slightest change in adhesives can impact label performance when subjected to increased humidity, or temperatures. The last thing you need is a label that isn’t sticking to the product.

Wise are the companies and manufacturers that ask their printing and packaging suppliers about material changes. You need to know if your supplier is flexible and can adapt to the changes, or will they refuse inferior products even if they pass a “look and feel” test. Recent tariff increases have impacted the cost within the materials market as well.

High quality and dependable printing and packaging companies will also know if certain vendors or suppliers have been flagged by various state government agencies like an attorney general or secretary of state. For example, if a particular chemical has been used that is not in compliance with U.S. regulations it could create a delay in production for your printing needs.

So ask your printing and packaging provider if any materials have recently changed to their knowledge in your labels, or printing. Regularly check the performance quality of your labels. Certain car manufacturers randomly pull cars off the line to perform additional inspections to their normal post-production quality assurance. Ask your vendor to also provide a few extra labels or packages to give them a look and feel test. Also, report any labels that are underperforming to your provider as soon as you notice one. A reputable vendor will want to know asap.

At Century Printing and Packaging we talk about, plan and implement innovative ideas as it relates to printing and packaging. Call, or contact us today to see what we can do together in the new decade.

Ben & Neil Waldrop, Owners
Century Printing & Packaging
Greer, SC 29651
800.344.7509

Packaging Trends for 2020

As 2019 fades away there are a lot of trends we are seeing in the area of packaging and printing for 2020. So without prejudice here is what we see happening in the area of printing and packaging for the New Year. These observations are based on product orders. They are customer-driven and produced on data from actual orders and trends we see for the new year and decade ahead. In 2020 these are some of the trends we see developing:

  1. Matte laminate is the way to go. Two to three years ago it was a “glossy” approach from our customers. Every printer was switching their quotes to a gloss finish exclusively. Matte finish is the look and feel for the new decade.
  2. In 2020 more and more customers are going to pursue film with sustainable packaging. “Green” is the watchword and sustainable packaging the capitalizes on protecting future generations is vogue. More and more manufacturers are exploring ways they can go “green” and conserve materials by investing in more sustainable options.
  3. Manufacturers are seeking ways to connect the content/copy of two labels into one through a single label. Saving money and being environmentally conscious by using less paper and taking advantage of a single stream to produce multiple copy space where before, they were using multiple streams of paper/film. Less paper + more content = sustainable environment.
  4. Individualized SKUs and label specialization or packaging to match product specialization.
  5. Hinged labels offering more copy and print room in high performing labels for #CBD tincture, #CBD oils, nutraceuticals, and #craft beer/spirit labels.

The market continues to reveal that old approaches are not getting it done. New, creative and innovative approaches to printing and packaging are the wave of the future. Manufacturers and producers need to face reality and the trends of innovation for the future. The old ways aren’t going to last in an emerging economy. Only those companies who realize and empower new ways of thinking and packaging are going to survive and succeed.

Make sure your printing/packaging company can produce these trends in real numbers and provide them with high quality and affordable terms. It’s not enough to say you can deliver, it requires more to deliver within the parameters of the order, on time, within budget and within the highest quality possible.

This is the reality of printing and packaging in the new decade. Why would you engage a company, or supplier still working and producing in protocols of the last decade? Every day is passing you by and leads are fleeting under the old school approaches. Engage companies that are catching the wave and seeking to improve your bottom line in the arena of printing and packaging.

At Century Printing and Packaging we talk about, plan and implement innovative ideas as it relates to printing and packaging. Call, or contact us today to see what we can do together in the new decade.

Ben Waldrop
President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

How To Distinguish Your Product & Label

Slapping a so-so label on a product is like rolling dice. You never know what you are going to get. Smart manufacturers understand the importance of killer packaging and labeling.

Your product largely determines your wrapping. If you are producing and distributing food and beverage products there are different requirements compared to dry goods, or non-food items. However, there are some principles that apply to all products.

Be intentional in your design. Just because your pencils are longer lasting, sturdier, U.S. made and better than the competition doesn’t mean you are going to move more pencils to students and office managers. Try to avoid using multiple fonts, competing graphics, or the urge to fill every big of “white space”. Let the competition confuse the consumer while you focus on simply telling what it is and why the consumer needs your version. The simplest designs are often the best and remove any doubt about what the product is, or how it is used.

Be compelling but not overwhelming. You want your package to stand out from the pack, but not in the way an ugly package-label does. Be creative and relevant to what you are selling. You wouldn’t package shampoo the same way you package beer, or a silicone lubricant. Intrigue is never bad. Having a curious consumer investigate your product on the shelf apart from others is an advantage. Why should they look, hold, grab, or read about your product versus the rest of the competition?

Packaging colors and size matter. Much has been researched concerning the human brain and color interpretation. Colors send messages and evoke different emotions. They can impact a consumer’s initial reaction to a product. For example, neutral colors like beige are calming, red is a power color, strong and denotes love/passion, yellow evokes joy, happiness, blue is calming and serene. So your colors are important and should match the product look and feel. Having the right packaging size is important. You don’t want your product to get lost in oversized packaging.

Tell consumers what the product is and how to use it. Don’t assume every potential buyer knows what your product is, or how to use it. How many times have you gotten home with a purchase and opened the package only to be disappointed with what you bought? It happens every day and when consumers are your target you need to be very clear that your all new “Periodontal Toothbrush” is for people recovering from oral gum surgery, and sensitive gums, and those consumers should be able to find it.

It’s okay to stand out from the competition, but know what’s off-limits, or a possible product killer. Don’t be afraid to be creative in your graphic, design, colors, package shape, etc. Tell your story as only you can. Sell yourself. Why should they buy/try your product? What makes you different? Tell it with colors, graphics, shapes and yes, words. Think long and hard about breaking industry standards. Pushing the envelope is fine, but burning it is going too far.

Make sure your printer understands your design and has extensive experience with label and packaging printing. Saving a buck at the expense of quality is costly. Most printers understand shelf space, product end sale position, size and market. This is what they do every day with clients. They can provide wisdom and valuable input for your product. They know how to help clients distinguish themselves from the pack.

At Century Printing and Packaging we understand the importance of labels and packaging, it’s what we do! Contact us today to discuss your printing questions, ideas, and options.

Ben Waldrop, President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

The Advantages of Hinged Labels

CBD tincture, CBD oils and nutraceuticals often have to fight for the “fine print” space to accommodate all of the legalese and important information they require for labeling. There is a lot of information on these products. Printing government requirements, industry standards coupled with standard product information that is readable is a tall order.

Hinged labels are a strong and proven solution to address these challenges. Hinged labels provide vital additional space for content. Dietary supplements like CBD Oil/Tincture are required to include:

  1. An identity statement (“dietary supplement, etc.)
  2. A net quantity of contents statement
  3. An ingredient statement
  4. A responsibility statement
  5. A nutrition statement

Additionally reputable CBD producers, growers and distributors typically include the following on their labels:

  • Batch #
  • Ingredients
  • Bottle Size
  • Serving/dosing information
  • Amount of CBD

Some states, like Indiana, now require QR codes and independent lab analysis results in addition to the information above. Label integrity and quality is extremely important whether the product is for humans, pets, etc.

These requirements require precious space on the label. Additionally, the producer, or manufacturer will include their logo, company name and other information. A single front and back label limits the copy font size and restricts the amount of information. Hinged labels provide much needed space, but they also perform and can retain their information and appearance throughout the life cycle of the product.

A hinged label provides the space you need and width. It doesn’t require two layers of paper. These labels only require one stream of paper which makes them enviro and green friendly. These labels offer unlimited color matches. You don’t have to settle for a color that’s “close” to your brand.

You can also opt for different textures. The options for a different “look and feel” are numerous:

  • Satin laminate
  • Gloss
  • Matte
  • Sparking

Craft beer labels can enjoy the benefits of extra copy space and provide the breweries story on the extra label space. The labels perform in different environmental conditions like oil, hot, cold and wet.

If your product or company is looking for a proven hinged label printer/provider we have the experience and knowledge to handle small, medium and large runs at Century Printing and Packaging. Contact us today to see how we can find a printing solution for your product.

Ben Waldrop
President
Century Printing & Packaging
Greer, SC 29651
800.344.7509

Enhanced Printing and Packaging The New Wave

Premium packaging and printing are only growing in popularity as manufacturers realize the “look and feel” of their point of sale products are as important as the quality of the product. Take a walk through a craft beer store, wine or natural food product aisles in your local, or specialty grocery, or just browse at products online. Whether it’s a food product, craft beer, home essentials, electronics, cosmetics, nutraceutical, and more manufacturers are investing in color, design, digital printing, flexible packaging, and metalized film to make their products stand out.

Market research bears out that consumers are more likely to notice premium packaging and enhanced printing before they will other products. It makes sense since every product category has so many brands to choose from compared to 10-25 years ago. The need to stand out has never been greater.

Film products continue to improve in quality and performance. Whether it’s the pressure seal, or the ability to keep a trail bar from degrading before the point of delivery/sale in terms of humidity, moisture, etc., the industry is answering the call to deliver on these dynamic and high-quality products and packaging. Metalized film has only expanded customer options.

Customer product interaction continues to grow as more manufacturers work with their printers to embed codes that can be scanned by the consumer and allow them to engage the product beyond the packaging online. The CBD and craft beer markets are taking advantage of labeling that maximizes space for an additional message and the required legal, or nutritional statements. The Story-Label™was born from innovative research and development designed to give craft brewers a way to unhinge their brand and engage the consumer beyond the limits of traditional labels. These high-performing labels are a prime example of enhanced and premium packaging that continues to grow within the industry.

Digital printing has given the industry and its customers options in terms of being able to produce shorter runs of labels without sacrificing quality and producing stunning results in relatively short turnaround times. The Digital printer can provide printed proofs straight off the press. This is ideal for customers needing just a short run of labels, or flexible packaging. For example, if your bottled water company is going to a tradeshow or has an event where you need 100 specialty labels this is ideal because there are no setup fees for a large press run and it saves time.

Another example of cutting turnaround times is the PDF proof which is the fastest and most economical way to proof a print file before going to press. The beauty of a PDF is that it can be viewed across various platforms and different size variations for the benefit of the customer.

Print and label performance has only increased as there is more research than ever going into dies, inks, and packaging that are environmentally friendly through water-based inks, and sustainable packaging.

At Century Printing & Packaging we understand the importance of shelf appeal optics when it comes to the “look and feel” of a product at the point of sale. Our flexible packaging printing and labels not only stand out but stand up to the environmental performance conditions required of them. Our goal is to produce high performing labels and flexible packaging that stick, attract, and perform. We are experienced in beer, craft beer, CBD, nutraceuticals, food-grade film, flexible packaging, and much more. Contact us today to discuss your unique needs.

Ben Waldrop, President
Century Printing and Packaging, Inc.
Greer, SC 29651
800.344.7509